Mobile-Focused Report Finds That As Media Consumption Grows,
Mobile Will Lead the Charge
Mobile-Focused Report Finds That As Media Consumption Grows,
Mobile Will Lead the Charge
Overall US Programmatic Spend Tops $2.4 Billion; Mobile Ads Remain a “Relative Bargain”
New York, NY and Las Vegas, NV, USA – January 8, 2013 - MAGNA GLOBAL, the research, insights and investment arm of IPG Mediabrands, today released its latest Media Economy Report. It provides an essential guide to the state of mobile marketing today, trends to watch for in future, and key insights to unlock mobile media value. The report is available starting today for digital download, and hard copies are available at CES at both the IPG area of the Scripps tent, and at the IPG/Ad Age Lounge at the Encore Fairway Villas.
The report, the second of its kind from MAGNA GLOBAL, identifies new findings and data-driven insights into the mobile media economy:
Mobile Media Supply
- Mobile media consumption will help grow total media consumption 20 percent in five years
- In the US, tablets have become the fastest device to 50 million units sold
- Out of 1.5 million available apps, most people use only 15
Mobile Advertising Demand
- While mobile is the fastest growing advertising sector, +31 percent CAGR is forecasted over the next five years
- Mobile has the biggest delta between time spent and the ad spend, out of any medium - a 38 index
- Mobile ads are a bargain – a second of mobile ad attention costs 0.0006 of a penny
- Overall 2012 US programmatic Spend is $2.4B
- NFC will account for 1% of non-cash transactions by 2016.
A full copy of the January 2013 report can be accessed here: http://ipgmedia.co/Wrg3BD
Brian Monahan, Managing Partner, MAGNA GLOBAL, and co-author of the report, said, “2013 will become the year that the number of mobile Internet devices – including smartphones and tablets - exceeds fixed-line Internet devices like PC’s and laptops. This heralds a new dawn for both communications and marketing. We at MAGNA feel the best way to navigate this battleground is by surveying it in three dimensions: supply, demand, and new value drivers.
About MAGNA GLOBAL
MAGNA GLOBAL is the strategic global media unit of IPG Mediabrands, driving forecasts, insights, and negotiation strategy across all media channels. The MAGNA GLOBAL Intelligence Unit delivers the industry’s most accurate and authoritative forecast of media value. The MAGNA GLOBAL Investment Unit harnesses $35 billion of IPG Mediabrands global media billings.
About IPG Mediabrands
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $35 billion in global media on the behalf of our clients, employ over 6,700 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries.
A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, we are a global holding company that enhances offering and performance across its network of media agencies including UM, Initiative, BPN, ORION Holdings, ID Media and its roster of specialty service agencies including MAGNA GLOBAL, Mediabrands Audience Platform (Cadreon, Reprise Media, Ansible, Spring Creek Group), IPG Media Lab, Ensemble, and Identity. For more information please visit news.ipgmediabrands.com or follow us @ipgmediabrands.
