|
May 03, 2013
MAGNA GLOBAL US Advertising Update: Light at the End of the TunnelCore Media Owners’ Advertising Revenues are Expected to Grow by a Modest +0.4% (+2.4% ex-P&O) in 2013 but MAGNA is Upgrading its 2014 Ad Forecast to +5.9% (+3.8% ex-P&O). (more) |
|
December 03, 2012
MAGNA GLOBAL Advertising Forecast 2013Digital media revenues will increase by +13.5% as more investment shifts towards online video and mobile-based formats. (more) |
|
November 08, 2012
Magna Global Opens In MelbourneIPG Mediabrands Australia’s media intelligence and investment unit MAGNA GLOBAL is opening operations in Melbourne and has named Marcelle Gomez as general manager and Tom Andrews as investment director. (more) |
|
October 11, 2012
Big Bird Lifts US Ad RevenuesIn its latest study of US Advertising Revenues released today, MAGNA GLOBAL reports that this year will break records in terms of political advertising spend. Total local television political advertising was $273.9 million in 2Q2012 with a growth rate of 29.8%, compared with the previous cycle (2010). The Presidential race between President Barack Obama and Governor Mitt Romney has been tight from the beginning, with both candidates focusing on nine key battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Ohio, Nevada, Virginia, and Wisconsin. (more) |
articles 1 - 10 of 30
Next >>
