Gurpreet is a veteran in Strategic Media Planning, Media Buying and productivity management across various advertising and media agencies in both India and Malaysia. Prior to his position as head of Magna Global APAC, Gurpreet served in a variety of positions at IPG Mediabrands Malaysia, including most recently General Manager. Throughout his career, he has worked on major brands including Nestle, Hewlett Packard, Johnson & Johnson, Coca-Cola, Sony Pictures and Microsoft. Gurpreet has been extremely instrumental in securing major companies such as Dutch Lady, Cerebos, Carrefour, KFC, Pizza Hut, Telecom Malaysia, based on multi-level optimization, market intelligence, clout and calculated risks on aggressive rates.
Gurpreet started his career at Everest Advertising Ltd and then Lintas Advertising in New Delhi, India. He then moved started as Senior Media Planner/ Supervisor/ Media Controller for FCB/Lodestar Media, managing such accounts as Nestle, Whirlpool Home Appliances and the World Health Organization. Following, he joined Foote Cone and Belding (FCB) as General Manager in Malaysia. He served in this position before becoming the General Manager and Trading Head of Universal McCann in Malaysia in 2007.
Since 2007, Gurpreet has been very instrumental in bartering major deals with some of the biggest media owners through negotiation and structuring opportunities with the client’s best interest in mind. This was most evident in his relationship with Telecom Malaysia, in which he traded Telecom broadcast services against media space, as well as Coca Cola, where he traded their ownership of the World Cup property against free media coverage and on air sponsorship of the World Cup. He has also been involved in maximizing the POE value for key clients.
Gurpreet’s many years of experience across areas of advertising and media have been a powerful combination of strong analytical skills and a thoughtful, creative approach. Working across Asia has armed him with a wealth of experience in understanding different audiences and markets across the region.