Todd Gordon is EVP, Integrated Trading at MAGNA GLOBAL, driving marketplace intelligence and investment activites across IPG agencies in North America, with an emphasis on leading IPG automation agenda. A creative thinker who consistently delivers fully integrated solutions for clients, Todd has spent much of his career working on ‘challenger brands,’ which require agencies to be smarter, faster, more innovative and more creative with their budget. This work has prepared him to overcome challenges posed by the current economic condition through active efforts to expand the agency’s definition of TV by including a broader video offerings including place based video, cinema video, professionally produced on-line video and Video On-Demand (VOD) etc.
Most recently, SVP, Managing Director of National Broadcast at IPG Mediabrands’ Initiative, Todd has taken the lead in developing best practices and enhancing systems for the Initiative National Broadcast group including the transition from DDS to Mediabank. Prior to joining Initiative, Todd spent nine years at Mediacom, where he was one of four people leading National Broadcast negotiations, responsible for the Diageo, Volkswagen & Audi, AVIS/Budget, Staples, ConAgra, Michelin and Realogy accounts.