Tim Spengler is the Worldwide Chief Executive Officer for Magna Global, the IPG Mediabrands company responsible for leveraging relationships with global media companies to maximize the value delivered to IPG’s clients. Magna Global accomplishes this through negotiation strategy, media investment, access to content and new data sources that understand media value dynamics and how brands can best leverage them. Spengler has been a senior executive within the IPG network for nearly two decades, holding positions of increased responsibility since 1993.
Prior to his current role leading Magna Global, Tim served as President, North America for Initiative, one of IPG Mediabrands’ two worldwide media networks. During his four-year tenure, he managed that agency’s transformation towards a performance-led culture, placing a strong emphasis on building analytics capabilities that create robust consumer insights directly aligned with client business goals and objectives. Under Tim’s leadership, Initiative North America consistently delivered strong financial performance and was named U.S. Media Agency of the Year in 2008 by both AdAge and Adweek Magazines. This success was drawn from the more than 30 new clients he helped secure, including MillerCoors and Merck and their customized Interpublic Group offerings, as well as flagship accounts Hyundai & Kia Motors, Lionsgate Entertainment, Dr Pepper Snapple Group, Hasbro, PETCO, and financial services giant USAA.
In addition to new business success, under his direction Initiative added significant capabilities in digital and analytics services through newly developed entities like PropheSEE, its social media marketing unit. He also led the creation of Initiative’s Performance Analytics team, as well as the expansion of the agency’s Innovations unit. During his tenure, Initiative consistently received RECMA’s prestigious A-rating and continues to be recognized as one of the most innovative media companies in the world.
Prior to being named head of North America, Tim held positions of increasing responsibility at Initiative, most recently serving as the agency’s Chief Activation Officer. His decision to re-align the firm’s buying departments into one consolidated activation unit has been a catalyst in the agency's growth.
Tim’s achievements have been widely recognized in the industry as well. In 2008, he was named TV Week’s Media Executive of the Year, and he has also been honored as an Advertising Age Media Maven and an Adweek Media All-Star. He began his career with NW Ayer in the national broadcast department in 1986, followed by three years at Lowe and Partners.
Tim received his Bachelor of Arts from Washington University in St Louis, Missouri. He makes his home in suburban Connecticut with his wife and three small children.