Shaffia Sanchez is a 15-year marketing veteran with a deep background in client-side marketing and strong relationships with Latin America’s media community, making her one of the top leading ladies in the media industry of Latin America.
Sanchez was born in Colombia, and spent her childhood and teenage years in between the United States, France and Germany, which helped expand her international background from a very early age. She graduated with a degree in Journalism and Communications from La Sabana University in Bogotá, Colombia and quickly started her career as a broadcast journalist in Colombia’s leading TV network, RCN Television.
After four years in RCN, Shaffia changed career paths, moving to the advertising and marketing fields and went to work for global pharmaceutical corporation GlaxoSmithKline (GSK). She started her career at GSK in Bogotá, Colombia and was quickly transferred to Rio de Janeiro, Brazil as Media Manager. Shaffia later moved to Mexico City in 2002 to lead the international agencies division as Media Agencies Director for International at GlaxoSmithKline.
In 2005, Shaffia took on the role of Media Director, Latin America, which allowed her to return to the United States to manage the Latin American region from GSK’s Washington D.C. offices.
During her 13-year tenure at GlaxoSmithKline Pharmaceuticals, Shaffia exceeded business projections year after year, was bestowed with various industry recognitions and won three competitions as Best Media Buyer at GlaxoSmithKline.
In her new position as EVP, Managing Director, World Markets, MAGNA GLOBAL, Shaffia is leading MAGNA GLOBAL’s investment strategy and media performance across key regions globally. Sanchez works closely with Andrea Suarez, President, World Markets, IPG Mediabrands to ensure a consistent, strategic global investment approach.
Shaffia’s expertise and unique insider’s understanding of the challenges clients face today represents a valuable asset to MAGNA GLOBAL and the IPG Mediabrands family of agencies. In addition to investment strategy for clients in World Markets, Shaffia is also charged with delivering consistent, competitive performance with media partners, as well as working closely with MAGNA GLOBAL’s Intelligence division to maximize efficiencies and ensure IPG Mediabrands’ clients are accessing the most powerful insights and intelligence analysis to drive strategic investment for their brands.
Shaffia Sanchez currently resides in Miami, FL with her husband Diego and her son Camilo. Shaffia enjoys reading newspapers, and reading about politics; she enjoys spending time with her friends drinking Colombian coffee.