Vincent Létang joined MAGNA GLOBAL in July 2011 as EVP, Director of Global Forecasting. In that position, Vincent oversees all of the organization’s forecasting, strategy, and advisory services.
A leading expert in media trends for more than a decade, Vincent came to MAGNAGLOBAL following six years as a senior analyst and head of advertising research with IHS Screen Digest in London. He launched “Advertising Intelligence,” an online service focusing on global television and digital advertising market trends. His team was responsible for monitoring and forecasting advertising sales, assessing the impact of economic, technological, regulatory, and media consumption changes on advertising revenues across all media. In 2010, Vincent and Screen Digest were chosen by the Interactive Advertising Bureau (IAB Europe) to become their market research partner for the completion of the Adex report on online advertising trends across Europe. In 2006, Vincent also managed the seminal Screen Digest study leading to the report published by the European Commission – “Interactive content and convergence: Implications for the Information Society.”
Before joining Screen Digest in 2005, Vincent was a senior consultant in the media practice in BIPE Consulting in Paris for six years. He was in charge of “Ad Barometer,” an annual international survey of advertising trends, commissioned by Lagardere, the leading magazine publisher. Additionally, Vincent has been invited to speak on advertising and media trends in more than 15 international conferences.
Vincent holds a master’s degree in economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris.