Against the backdrop of a rapidly changing media landscape, Brian’s team predicts the future of media value. With the rigor of Wall Street analysts, the Magna Intelligence Practice forecasts media ratings and attention levels, conducts ad experience experiments, and predicts buy side demand.
Previously Brian oversaw the IPG Media Lab. The IPG Media Lab helps IPG’s marketing agencies and Clients harness emerging media technology. Before joining the Lab, Brian served as the Social Media thought leader for the UM network. An entrepreneur trapped in a media planner’s body, during his tenure at IPG Mediabrands he has launched initiatives like the Rally@UM social marketing practice, the Velociter start-up partner program, the global Digital Fellowship, the Media Optimization & Management Suite (MOMS) enterprise software initiative, and Cadreon — IPG Mediabrands’ demand-side audience marketplace. He launched the interactive capability at Universal McCann SF and has led multinational and cross-platform ad campaigns for Clients like Microsoft, Charles Schwab, Verizon, and Wells Fargo.
Prior to IPG, Brian founded Inrhythm Marketing – a pioneering analytics and optimization firm. He was a founding employee of Left Field, one of the first San Francisco-based digital ad agencies, and a co-founder the Bay Area Interactive Group. In 2011 Brian was named to the American Advertising Federation’s 40 & Under Hall of Achievement. Other accolades include “Internet Media Buyer of the Year” and “Media All Star” by trade magazines, and he has served on the agency advisory boards of Google, Yahoo, MSN, and AOL.