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MAGNA GLOBAL is the strategic global media unit of IPG Mediabrands, comprised of two key divisions. MAGNA GLOBAL Intelligence has set the industry standard for more than 50 years by predicting the future of media value. Magna Global Intelligence produces more than 40 annual reports on audience trends, media spend and market demand, and ad effectiveness. MAGNA GLOBAL Investment harnesses the aggregate power of IPG media investments to create power and leverage in the market, drive savings and efficiencies, and ultimately make smarter, more effective media investments on behalf of our clients.
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